Gofur, A. and Shafariah, H. 2025. Exploring the differential impact of a male celebrity endorser on brand trust in Scarlett Cosmetics across genders. Jurnal Manajemen Strategi dan Aplikasi Bisnis. 8, 2 (Jul. 2025), 139-150. DOI:https://doi.org/10.36407/jmsab.v8i2.1678.