Prahara L, Sukaris S. Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di Kabupaten Gresik. JMSAB [Internet]. 24Feb.2024 [cited 7Apr.2026];7(1):137-48. Available from: https://www.ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/1238